The demand is so high, but why are people still struggling to land a Digital Marketing Job?
We all blame companies for asking our years of experience or questions which one is unable to answer.
Think from a company’s point of view and securing a job will become easier.
Here are 3 ways to prepare yourself for your Job interview:
1. Mastering the 7 Skills Formula.
If you are applying for a job in SEO, don’t worry about learning everything because you can’t master everything in a few days and that too, without any hands-on experience.
The company wants to make sure that you know and understand the basics even if you are a fresher.
This proves that you are a self-learner and they won’t have to waste time teaching you everything from scratch.
>> My Suggestion: In every digital marketing stream, there are a few skills which you should definitely know. Pick the 7 most essential skills in the field of your choice and work on them.
In SEO, clear your concept of Keyword Research, Primary and Secondary Keywords, Meta Title and Description, Heading Tag, Strong tag and Internal Linking.
2. The Top 5 Resume Modifying Formula.
When a company is hunting for a candidate, they create a job requirement document or email.
Read the JD thoroughly, and yes, most companies write a lot of skills required in the Job Description but the top 5 skills are usually, very important to them.
Before you apply for the job, make sure to include the words used in the JD and modify your resume around these top 5 skills.
Make sure that the job you are applying for is really what you want and it’s directly related to your skill set.
Don’t forget to update your Linkedin profile.
3. Don’t Be Lazy.
I have seen most of the candidates working hard on creating the resume but get lazy when it comes to creating profiles and applying on different job portals.
Companies can’t hire you if they can’t find you.
Make their job easier by being present everywhere.
Bonus Tip: While creating a resume, focus on only one primary digital marketing stream. Don’t be a jack of all and master of none.