Every business has its own needs, there are certain ways to reach your business to high through blogs and guest posting. Here is the details.
1. Creating Captivating Content
Content creators are in the business of generating ideas and turning those ideas into something digestible.
Whether you’re a multinational corporation or a two-person start-up, the benefits of content marketing are plain to see.
Those ideas that content creators devise? They turn into blog posts. They become marketing campaigns. They help your sales team out of a cold lead rut. They flip your marketing department on its head, generating more business than ever before.
One of the most significant benefits of hiring a content marketing professional is their creative outlook. Where you might see a product description, they might see a press release and a product reveal. Opportunity is where you find it.
2. SEO Content Writing
Your website content also needs to take search engine optimisation into account. Writing engaging content is only half of the process. The other half is making sure you’re using the words, terms, and phrases your customers are using so they can find you easily.
Example: If you sell designer trainers, are your customers searching for your company name? Or are they searching for “exclusive designer trainers” and “limited edition sports shoes”? Using these phrases in your content will make sure search engines match your pages up with the customers searching for these exact terms.
When it comes to SEO writing, professionals take great care finding the right keywords for your business. Unless you’re experienced in search engine optimisation, completing this research can be a time-consuming and complex task.
However, there are some great online resources to help you figure it out for yourself. Google’s SEO Starter Guide is the most comprehensive (but takes a little time to get through.)
An SEO content writing service will give your website the well-researched and optimised content it needs. And you won’t need to do anything at all.
3. Creating Blog Content
In a world of user-generated content, be an industry leader. Blog posts used to be a place to copy and paste your business press PRs and talk about new team hires.
Now, they’re the number one way to keep your website full of fresh, valuable content, and search engine-loving keywords.
Every business treats their blog differently. Some use it to post something new several times a week, using set topics to give them a strong foundation. For example:
- Monday: Industry headline news for the coming week
- Tuesday: An innovation within the industry
- Thursday: A promotional piece about products or services/PR piece adapted for blog
- Once a month: CEO or Director’s opinion piece
No matter how you choose to use your blog, it needs to be kept alive with regular posts. A dead blog attracts nobody. There’s nothing more off-putting to a visitor than reading part-way through an article only to find that the information is out of date, or worse, no longer relevant.
If you republish any of your blogs, you can add a note that informs the reader it’s been updated.
The most crucial first step when creating a blog is to form a schedule.
4. Guest Blogs
Guest posting is slightly different. Rather than only posting articles and long-reads by your team, shaking it up with an outside voice can add a bit of flavour!
Choosing your guest blogger takes a little bit of research. Think about who the “influencers” are within your industry, and who seems to get the most feedback on their social media posts.
Are they a thought leader in your industry? Do they have unique qualifications? Can you see them bringing a new audience with them if they blogged on your website? All of these questions are things you should be asking yourself while you look for your next guest blogger.
Also, watch out for guest bloggers contacting you. If you have a great website/product, it’s natural that people may want to link to you or review it.
Watch out for untrustworthy link builders and people who are looking for a free gift.
Here are some ways guest posting on your company blog can help your content stand out.
Working with a guest blogger means adding another brain to your creative mix. Sharing topics can lead to even more compelling ideas for content, and sometimes one idea can fragment into two, three or even a series of related blog posts.
An experienced guest blogger will have an army of readers who trust their opinions and have a genuine interest in what they want to say. When they bring their insights to your website, their content writing will bring their readers to you. That means more clicks, more leads to warm up, and more effortless inbound marketing.
By hosting posts by content creators other than your marketing team, you’re showing that your business listens to influential outside voices. It’s much easier to gain trust from your readers if you share information from a range of sources.
The credibility your chosen influencer has built within their industry will also lend itself to your blog, raising your content from business blog to industry leading media outlet.
When you ask another professional content creator to start writing content for your website, you’re gaining another location to place your link out there. Share their link on your website and share yours on theirs — or even better, return their favour with a guest blog of your own — and you’ll get brownie points from Google.
Link building gained itself a bad reputation thanks to companies loading up their websites with links to irrelevant sites in exchange for payment. These days, search engines prefer it if your website links to a number of relevant, quality websites.